Search giant Google has released released a free test version of an API ,an application development tool to its advertising partners in an effort to help them better monitor online-ad performance.
Google’s AdWords service, which lets advertisers specify keywords to control the display of their ads on the popular search engine, is releasing an applications programming interface (API) that exposes some of the underlying AdWords functionality. The API will let companies predict placement trends for the ads it runs on the Google service. The goal is to make it easier for companies buying ads on its site to track and predict placement trends for all its so-called “sponsored links.” For more on this click here