Personalization, the search engine buzzword of the year! Every major search engine with public goals has noted that some form of personalization will be implemented into future versions of their engines. What is personalization? It is a buzzword so there are many visions of this definition; however, in my opinion a large part of personalization is factoring a user’s previous searches to ultimately tailor its results to create a better search experience. There are, of course, many glitzy addons like the ability to customize the look and feel of a search engine but those are far from news worthy. In today’s news, however, Amazon.com has just launched a new search engine called A9 which provides a more personalized search experience. Lets see just how personalized this service is. More